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Mass or Local advertising?

June 8th, 2015 by Geoff Baldwin

Whether you concentrate your advertising locally or go state wide or further will depend on the location of your property. In many residential areas the majority of buyers tend to move only ten to fifteen kilometres from where they live currently. If this is the case your agent should concentrate on local advertising and marketing.

If your property is located in an area that has a large investor influence, you may well be advised to appeal to the wider market as your buyer is likely to come from outside your local area.

Your RE/MAX agent will be able to advise you on local demands and will help you design an effective marketing plan to suit the requirements of your market place.

It’s important to keep in mind that around 85% of buyers are influenced through exposure to properties on the internet so it is wise to invest a good perecentage of your marketing budget in online marketing.