Invest in Success
June 8th, 2015 by Geoff Baldwin
Marketing gurus say that you should spend at least a half to one percent of the likely sale price on promoting a property to achieve maximum results. With this in mind you need to look closely at the marketing options your chosen agent has available to promote your home effectively.
Unfortunately many people try to save money on the marketing of their property and in so doing limit the amount of inquiry created and hence there is a lack of interest and competition for the property. The end result is that the property is too long on the market and sells for much less than it would have with a good, high impact marketing package. Trying to scrimp on marketing is truly a false economy!
On the other hand, a well thought out and targeted marketing strategy will pay for itself many times over through an increased selling price.